About me
I'm Indu, a multidisciplinary designer with a passion for creating thoughtful, user-friendly experiences that make a real difference in users lives. Over the years, I’ve had the privilege of leading design projects for SaaS, POS, B2B, and B2C web and mobile applications across industries like travel, retail, finance, and customer experience.
What excites me most is simplifying complex problems and turning them into solutions that feel effortless. I enjoy every phase of a project, from early research, creating wireframes and prototypes to maintaining the design system/library. I specialize in integrating data-driven research insights with business objectives and strategies to create impactful designs.
Work Experience
Coforge - Sr. Product Designer
August 2020 – PresentAs a user experience designer, I worked on a number of applications for H&T pawnbrokers, including a Point of Sale (POS) application, an Inventory Management System, an Admin Dashboard, and a Customer Account mobile app.
Point of Sale (POS) application:
Serves as a one-stop-shop for a range of services, such as Pawn loan, Loan Renew, Travel Money, Western Union, Cheque cashing, Retail. Running Successfully in 258 shops across UK.
Inventory Management System:
Design to keep track of inventory, Stock Transfers In/Out, Auctions, Supplier Management, Invoicing and Report management.
Admin Dashboard:
Designed to display multiple visualisations of Data based on the comprehensive and engaging view. Modules including Cash Management, user management, Notifications, Financial Crime alert, Customer Support alert etc.
Responsibilities
- Engaged with stakeholders to identify gaps, business goals and prioritize the essential features and functionalities.
- Led end to end design project and define UX objectives.
- Facilitated design thinking workshops, user research, user Interview and user personas.
- Created new components for the design system and effectively manage and maintain a scalable library of design system.
- Ensure UI design pattern consistency across all applications.
- Created wireframes & interactive prototypes for stakeholder's feedback & usability testing to validate design concept and design iteration.
- Created user flows and process flow to ensure technical feasibility.
- Worked in Agile environment.
- Collaborated with cross-functional team, multiple scrum team, product owner, business analysts, developers & QA Team.
- Mentoring Junior team members, Conduction session on new design trends & UX principles and offering constructive feedback.
- Ensuring an accessible experience by adhering to WCAG 2.1 & GDS standards, making application inclusive for all users.
Global Innovations - UI/UX Designer
March 2018 – August 2020Worked on number of projects for Travel & Hospitality services.
B2B web application:
Tailored for travel agents to facilitates the seamless booking for flight, hotel and holiday packages for their existing and new customer.
B2C web application:
An online booking engine to make flight and hotel reservations.
Responsibilities
- Conducted User research and Facilitated design thinking workshops to identify gaps and abstract challenges
- Created stakeholder personas & Heuristics Evaluation
- Led end to end design project and created high-fidelity wireframes and an interactive prototype
- Conducted qualitative and quantitative research to customise the application
- Created interactive prototypes for stakeholder's feedback.
- Improved brand alignment by addressing inconsistencies in client's brand guidelines
- Collaborated with multiple Scrum teams, product owner, business analysts, developers & QA Team.
- Mentoring Junior team members, offering constructive feedback, and working together on projects with a sense of shared responsibility
- Designed Component Library for web and Mobile application
Ganit Softech - UI/UX Consultant
January 2017 – January 2018Designed a B2C web application to make flight and hotel reservations. Integration with GDS and real time data.
Discovery Software - Lead UI/UX Consultant
March 2015 – January 2018Responsible for redesigning a customer facing mobile application to make flight and hotel reservations.
Interglobe Technologies - Lead UI/UX Designer
March 2008 – June 2015Delivered 10+ consulting projects globally, focusing on digital transformation and business process automation through Design Thinking, Service Design and Product Design.
Skyteam:
Round the world booking engine: Concept development and design a web application to book flight upto 16 sectors.
P& O Cruises:
Developed and designed a service management system that includes a customer-facing application for onboard service reservations.
Skills
- Design thinking
- Service Design
- Product Design
- Design System / UI Library
- Interaction Design
- Information Architecture
- Concept Design & Ideation
- Competitor Analysis
- Journey mapping
- User Interview
- User Personas
- Wireframes
- Rapid Prototyping
- Mobile UI Design
- Workshop Facilitation
Tools
- Figma
- Figjam
- Invision
- Miro
- Adobe Photoshop
- Adobe Illustrator
- Visio
- Jira
- Google Analytics
Certifications
- Designing Customers with Design Thinking
- UX Designer (WCAG 2.2)
- User AI for efficient UX Research
- Agile Foundation: Scrum Methodology