H&T Pawnbrokers aims to design a comprehensive and user-friendly corporate website to better serve their investors and customers. This initiative aims to strengthen their online presence, making it easier for customers to interact with their services and for investors to access crucial information.
UI/UX Designer
Design research, Concept development, Competitor analysis, Wireframe, UI design
2024
To ensure we gained valuable insights from our competitors, I analyzed companies such as Prestige Pawnbrokers, Ramsdens Pawnbrokers, Cash Converters, The Money Shop, and Cashoot, all of which offer similar services. I evaluated the strengths and weaknesses of both our current offerings and those of our competitors. I then compiled my findings into a presentation
I integrated the Microsoft Clarity tool into the old website to record user interactions and analyze results using heatmaps and usability assessments.
I mapped out users’ behavior to see how I could simplify their journey to request a quote, make pawn loan payments, and view in-store retail items.
In the example below, you can see how a “Request a Quote” journey looked. Initially, I created a simple, high-level user journey to illustrate the end-to-end process. Once this was confirmed through user interviews and feedback from business stakeholders, I enhanced the design and made it a clickable prototype, this introduced a new aspect to user testing, enabling us to examine fine details and evaluate the interaction design more effectively.
